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How to Compress Video with VLC Player : Video Tutorial

Hemant Verma - 9:40 PM
VLC is one of the best and reliable video player for Windows and other platforms also. VLC media player fan then you could do use it as a video cutting tool too.

One more advantage of using VLC is that people who use other operating systems like Ubuntu, Fedora or Mac and hence cannot use the Windows Movie Maker, can also use the cross-platform VLC to cut out video clips.

Steps to Convert and Compress using VLC Media Player:

1) Open the VLC Media Player, select Media in Tool bar and in that click on ‘Convert/ Save’ option or you can use short cut key Ctrl + R

2) Select the file which you want to convert and click on Convert/Save

3) Select the Destination folder where you want to save the converted file, while saving the file name save with the extension (suppose if you want to save file name as abc converting into MP4 format then give name file name as abc.mp4 not only abc )

4) Even you can select or change the Audio or Video codec by using the Edit Selected Profile option present next to profile selection drop down menu

5) Click on Start, within few minutes you will get the converted file in specified format and you will see that size of file will be reduced.


Here is Video Tutorial...


5 Facts About Donald Trump That You Don't Know Ever

Hemant Verma - 1:50 PM
Donald Trump has become one of the most well-known Americans through his business dealings, television shows including "The Apprentice," and frequent appearances in the media, and he plans to announce on Tuesday if he will seek the Republican presidential nomination in 2016. But as the this news is also flashing in the world media that he will be the next president of United States of America. Many times we saw that not only in India but also in the world, peoples are misbehaving and don't liking his attitude just because of some controversial debates related with the national and international politics, thats why we found some interesting facts about him and we thinks that we should share it with our audiences, perhaps you will like it or perhaps not and this is our major duty for this task. Hope you like it.  

But there are still a number of things about "The Donald" that are not widely known.


Top 7 Loan Defaulter Companies of India

Hemant Verma - 3:45 PM
All India Bank Employees' Association (AIBEA) has announced a list of top 50 loan defaulters, mainly the corporate firms, whose total default amount to the banks is allegedly to be around Rs 40,528 crore (Rs 4056.28 billion).

The association demanded a remedy for the bad loans at the earliest to safeguard the public money in the banks.
The list, released by the association, is on the data on loan not paid from Public Sector Banks except State Bank of India, IDBI and foreign banks. The association also plans to come out with top 30 defaulters in each Bank.

Here is List of Biggest Defaulters....

1. Vijay Malya

Total Money Not Paid- Rs. 9000 Crore 





2. Moser Baer India Ltd. & Group Companies

Total Money Not Paid - Rs. 581 Crore





3. Century Communication Limited

Total Money Not Paid -  Rs 624 Crore




4. Indian Technomac

Total Money Not Paid - Rs 629 Crore




5. ICSA (India)

Total Money Not Paid - Rs 646 Crore

This is a Hyderabad based company which provides solutions and software for the Energy Sector, which includes power, oil, natural gas and water. The Company is also engaged in the business of providing energy Audit solutions.



6. Deccan Chronicle Holdings Limited

Money Not Paid - Rs 700 Crore

Deccan Chronicle Holdings Limited or DCHL publishes the English-language dailies Deccan Chronicle, Financial Chronicle and Asian Age and the Telugu daily Andhra Bhoomi.



7. Pixion Media Pvt. Limited

Money Not Paid - Rs 712 Crore



Top 10 Indian CEO's of Biggest Network and their Salary

Hemant Verma - 2:20 PM
Indians have been good in India and not only in India, even also from outside India like in US and UK and also in other countries also. Indian are ruling these days and we also feel proud to see that someone is being CEO of any company from India. India is showcasing their talent in the world. So here we have a list of Indian who are CEO of big Multi National Companies and also their salary.

Top 10 Indian CEO's of World

1. Sundar Pichai - Google


Sundar Pichai is a computer engineer and the current CEO of Google Inc. The technology giant Google, which specializes in Internet-related services and products, underwent a major corporate restructuring in 2015 following which Alphabet Inc was launched as its parent company with co-founders Larry Page as its CEO and Sergey Brin as President.

Salary - Rs. 335 Crore P.A.


2. Satya Nadella – Microsoft


Satya Nadella is an Indian engineer who has joined the league of technological wizards like Steve Jobs and Bill Gates by the virtue of his great work and dedication. Nadella’s educational background undoubtedly played a great role in shaping his technical and leadership abilities. After pursuing a degree in ‘Electrical Engineering’ from the reputed ‘Manipal Institute of Technology’ located in India, this tech wizard relocated to the United States. Here, he studied at esteemed institutions like the ‘University of Wisconsin’ and the ‘Booth School of Business’.

Salary - Rs. 525 Crore P.A.


3. Sanjay Kumar Jha - Global Foundries


Sanjay K. Jha is the former chairman and chief executive officer of Motorola Mobility and previously served as the co-chief executive officer of M Sanjay K. Jha is the former chairman and chief executive officer of Motorola Mobility and previously served as the co-chief executive officer of Motorola. He stepped down as CEO after Google completed acquisition of Motorola Mobility on 22 May 2012.
Jha was born in 1963. He received a Ph.D. in electronic and electrical engineering from the University of Strathclyde and a B.S. in engineering from the University of Liverpool.

Salary - Rs. 230.6 $ Million Net Worth


4. Shantanu Narayen - Adobe Systems


Shantanu Narayen is president and chief executive officer of Adobe, one of the world's largest and most diversified software companies. Narayen's leadership, technology insight and operational expertise have strengthened Adobe's culture of innovation, expanded the company into new markets, and extended its product portfolio and global reach. In 2009, Narayen led the $1.8 billion acquisition of Omniture, Inc., expanding Adobe’s ability to help customers measure and optimize the value of online experiences, content and applications.

Salary - Rs. 17.89 Million Dollar P.A.


5. Indra Nooyi - PepsiCo


Indra Nooyi’s name figures consistently among the world’s most powerful people, and is ranked 19th in the Equilar 100 CEO Pay Study. Nooyi, who is hails from Chennai, is now the third highest paid woman CEO in the United States.
Nooyi was named President and CEO of PepsiCo on October 1, 2006, and became chairperson of the company on 2 May 2007. Architect of PepsiCo’s global strategy for more than a decade, she led its restructuring, including the divestiture of its restaurants into the successful YUM! Brands, Inc.
Nooyi also served as president and chief financial officer in 2001, when she was also named to PepsiCo's Board of Directors.

Salary - 19.08 Million Dollar


6. Ajay Banga


Ajay Banga is president and chief executive officer of MasterCard and a member of its board of directors.
Prior to joining MasterCard in 2009, Mr. Banga was chief executive officer of Citigroup Asia Pacific responsible for all businesses in the region, including institutional banking, alternative investments, wealth management, consumer banking and credit cards. He joined Citigroup in 1996 and held a variety of senior management roles in the United States, Asia Pacific, and the Europe, Middle East and Africa regions. He was also responsible for Citi’s brand marketing and from 2005-2009 oversaw its efforts in microfinance.

Salary - 12.04 Million Dollar 


7. Nikesh Arora – SoftBank


 Born in Ghaziabad, Nikesh Arora completed his schooling from The Air Force School (Subroto Park), in Delhi. His father worked in the Air Force and Nikesh had been to different Kendriya Vidyalayas around the country. He graduated as an Electronic Engineer from IIT BHU in 1989. After completing his engineering he had a brief stint with Wipro selling computers. He however, decided to pursue a management degree from the US and enrolled at Northeastern University, Boston. After completion his MBA, Arora joined Fidelity Investments as an analyst but simultaneously enrolled himself for a master’s programme in finance from Boston College. Attending school at night and topping his class, Arora finished his CFA (Chartered Financial Analyst) course in 1995.

Salary - 135 Million Dollar Net Worth


8. Francisco D'Souza - Cognizant


Francisco D'Souza has more than 20 years of experience in the information technology industry, in both operational and advisory roles. Effective 1 January 2007, D'Souza was appointed President and Chief Executive Officer and a member of the Board of Directors of Cognizant. He oversees much of the operations and business development of the company, working closely with Cognizant clients who are using offshore resources to execute large software development and maintenance projects. At Cognizant, which he joined in its early days, D'Souza was elected Chief Operating Officer (COO) in December 2003. Prior to that, from November 1999 to December 2003, he served as Senior Vice President (SVP), North American Operations and Business Development.

Salary - 11.34 Million Dollar 


9. Sanjay Mehrotra - SanDisk


Sanjay Mehrotra is co-founder of SanDisk and the company’s President and Chief Executive Officer.He was appointed to this role in January 2011.
Under Mehrotra's leadership, SanDisk made a strategic transformation from primarily a removable storage and retail-focused company in 2010 to one that today includes a broad product portfolio encompassing flash memory storage products for consumers, embedded storage for OEM customers, and SSDs, software and related services for enterprise and OEM customers.

Salary - 10.63 Million Dollar


10. Dinesh Paliwal


Dinesh C. Paliwal is Chairman, President and Chief Executive Officer of Harman International Industries – a provider of audio and infotainment systems for the automotive, consumer and professional markets.
Dinesh, a US citizen, has lived and worked in Australia, China, India, Singapore, Switzerland, and the United States[citation needed. Before joining Harman he worked at the ABB Group as President Global Markets and Technology. During his 22 years with ABB, he held management positions in five countries and was instrumental in the company’s dramatic turnaround during the period 2002–2007.

Salary - 10.60 Million Dollar

Google Announces OCR to Scan Attachments in GMAIL

Hemant Verma - 5:29 PM
Google add a new high end feature in the gmail today that is known as OCR (Optical Character Recognition). This new feature will be very useful for the business sector because they need to send the files and also need to send very confidential files from one to another place with sensitive information and documents, associated with them.

Speaking on the topic, Gerhard Eschelbeck, VP of Security & Privacy Engineering said,

When we think about innovation at Google, most of us think about balloons delivering wireless access or driverless cars. But for many years, we’ve been innovating at scale with security as well.
In its December announcement, Google had announced,
If you’re a Google Apps Unlimited customer, Data Loss Prevention (DLP) for Gmail will add another layer of protection to prevent sensitive information from being revealed to those who shouldn’t have it.
Google had announced the content monitoring feature back in December itself and hinted at the possibility of a more inclusive monitoring system. And the company is making good on its promise by continuously improving the security features on offer.

The latest feature for example, will let admins monitor sensitive information in scanned copies and images as well by scanning the attachments transferring over the Gmail network. The feature, which deploys Optical Character Recognition, will definitely be of help to the security personnel of organizations dealing in sensitive information.

Here is how Google explains the working of the newly integrated technology.
Optical character recognition (OCR) is a technology that extracts text from images; for example, converting an image of an invoice into text. If you turn on the Optical character recognition (OCR) setting, any relevant image attachments are converted to text, and the text is then subject to any Content compliance or Objectionable content rules you set up.
We expect to hear more on the topic tomorrow, when Gerhard Eschelbeck will speak about the ongoing and upcoming changes with regards to security at Google Inc. at the RSA Conference, happening this week in San Francisco.


How Google Earn Money from it's Search Engine

Hemant Verma - 2:40 PM
As we use Google, many times in a single day and this awesome product is totally free not even google is free but it's Gmail, YouTube, Drive, Docs, Picasa, Maps, Earth, News, Analytics, Blogger.com or their Mobile Apps are absolutely free so how Google earn money and how it can be a worth billion company? This question comes in mind many times but this is very simple to know answer and answer is below in details.

Answer is simple, we are the money machines for Google...! Yes, it could be full of shock for you but this is true. We means users is biggest product for Google. Google company controls almost 90% of search market of UK and almost 97% market of US and Google earns almost it's 95% revenue from the advertising.

What we are searching and how we are searching it's all track by company and on the daily basis, site returns almost 1 billion search results globally and serves billion of ads alongside. The secret to success is in the scale of its operation.

The main product is its huge pool of users and extensive data about how they behave online. This data is used to match companies with potential customers, serving up ads that users are more likely to want to click.


Google's Money Making Machine

Google has two top most programs which is making them king of money and that is....

  1. Google Adwords
  2. Google Adsense

Google already says in their own words...

Today, the majority of our revenue comes from advertising.

Advertisers are increasingly turning to the Internet to market their products and services. Google AdWords, our auction-based advertising program, enables advertisers to deliver relevant ads targeted to search queries or web content to potential customers across Google sites and through the Google Network, which consists of content owners and websites.

Our proprietary technology automatically matches ads to the content of the page on which they appear, and advertisers pay us either when a user clicks on one of its ads or based on the number of times their ads appear on the Google Network.

We distribute our advertisers’ AdWords ads for display on the Google Network through our AdSense program. We share most of the revenue generated from ads shown on a site of a Google Network member with that member. 

Now Let's talk about Google Adwords....

Google Adwords is a very simple product that concentrates on the online advertising, it means we can advertise our business, shop, product etc. on the Google by it's Adwords program and that will show our ads on the results page of  Google.

Many times when you were searching anything, and on the result page you will show some ads on the result page like below in image.

So these kinds of ads performs a major task and help Google to earn money from it's Adword program. Google charge a very respective amount from these kinds of ads. These ads are obviously sponsored by advertisers on Google AdWords who pays Google every time you click any of those ads. So, if you search for “loans” or say “insurance” on Google then you’ll  find ads relevant to “loans” or “insurance” itself.

Google not only earn money by it's ads they also offers others to earn money by their ads, and that is known as Google Adsense program.


Read: Everything About Google Adsense Program


Now Let's Talk about the Google Adsense Program....

Googel Adsense Program is unique program when it was launched by the company, this program is only for publishers, simply in this program, Google provides some ads to a website or blog owner, and website or blog owner will have to publish that ads on their blog/site and Google will pay you for that kinds of ads, this is a simple formula of Google.

Simply this system of Google Adsense is totally works on the CPC system (Cost per Click) and the cost of per click is depend on the no. of hits on your site/blog.
E.g. This is the Google Adsense Ads which is provide by the Google
to place on their website and blog.

Others ways by Google Earn Money outside the Advertising....

There are other ways also by which Google earn money.

  1. Google Play Store
  2. Google Apps
  3. Google Cloud Platform
  4. Google Fiber

Conclusion...


Even after so many acquisitions and business diversification, over 90% of Google’s revenue still comes from advertising.

Again, 70% of this ad revenue is from Google AdWords (that is, Google owned web properties like Google.com, YouTube.com, etc.) and 30% from Google AdSense (partner networks and websites).

Now you know that the biggest search engine is also the biggest advertising company in the world.

How to Start an Online Advertising Agency?

Hemant Verma - 9:13 PM

Online business advertising has quickly become the primary way to promote both small and large businesses. Today, money is pouring into this rapidly expanding field, and it is expected to be the greatest form of advertising in the future. Wherever there is advertising, there is advertising money being spent. You can tap into this market with the right skills and business model.

Create an Ezine or Blog

One way to get into the online advertising industry is to create a website where you can host and sell advertisements. This can occur in a number of different models, including an ezine "magazine" or a simple blog. Ezines typically focus on one industry or area. They can be hosted online or sent as an email each week or month. If you are going to start an ezine, you will need the following knowledge:

Excellent writing skills

Knowledge of the industry you would like to write about
A network of contacts that you will continue to grow
Knowledge of best practices in email marketing and content creation
This may include learning how to operate things like an email marketing platform or even learning how to program HTML, a computer language, into an email. If you do not have this knowledge, consider going with a simpler model of creating a blog. You can use a number of free, automated services to start a blog. These include the popular Wordpress and Blogger platforms. To start a blog, you will need:

Excellent writing skills

Knowledge of the industry you would like to write about
Good use of social networks and other platforms to promote your blog for readers.
With both an ezine and a blog, you will not truly make money off advertising until your readership becomes fairly large.


Become an SEO Expert

Search engine optimization (SEO) is the science of how to get found online. This practice area does not rely as much on paid advertisements as it does on constant promotions through website content, business listings and social networks. Today, there are a number of SEO professionals and SEO schools that can help you learn the business. You should know this industry has evolved a large degree since its initial starting place just a few years ago. Today, to truly call yourself an expert, you must stay on top of trends and have a solid knowledge of computer programming. If you are qualified, you can start a business helping other business owners implement changes to help them get found online.

Start a Marketing Company

If you want to take everything a step further, consider starting an online marketing business. This type of business model will employ best practices in all areas of online marketing including blogging, social networking, press releases and SEO. Individuals looking to run an online advertising business must have an excellent understanding of computer programming. Without this knowledge, you will not likely be able to compete with current businesses in your industry. It is additionally helpful to have a background in the traditional marketing industry, such as agency experience. Combining agency experience with strong online marketing knowledge will give you a good base to start a marketing company.


There is also some points which can be follow to related with this seat...

Step 1

Decide what type of advertising agency you wish to run, and list the services you will offer. Larger agencies may offer a number of services, while smaller agencies may specialize in internet, print media, radio, television, signage or other visual advertising media.

Step 2

Obtain a local business permit from your town hall, state tax certificate from your state's business regulatory office and federal tax identification number from the Internal Revenue Service. There are no special licenses to operate an advertising agency.

Step 3

Set up your office with computer, printer, phone, fax, furniture and supplies. Your office may be run from your home, but ensure that it is away from household noise and other distractions. A dedicated phone and fax line is recommended for professionalism, and you will require reliable high-speed Internet service.

Step 4

Purchase a digital camera, photo scanner and graphic arts design program such as the ad and printing industry standard, Adobe Creative Suite (optional). You may choose to outsource your design work, but will have to pay design fees.

Step 5

Purchase business cards, stationery, brochures and other printed marketing materials from your local printer. Endeavor to buy locally to establish business relationships in your town. If you wish to have a website, purchase a domain and hosting package, and publish your site.

Step 6

Create a list of local and regional businesses who may be interested in your services. Maintain the list on a spreadsheet or database program for reference and marketing purposes.

Step 7

Contact newspapers, magazines, television stations and other advertising media offices to request rate sheets. These sheets list the type and costs of advertising with their company. Most offer an average 10 percent discount off ad rates for agencies, but always inquire to be certain.

Step 8

Create and execute a marketing campaign to the companies on your prospect list. Your campaign may use elements of direct mail of marketing materials, emails and phone calls.

Step 9

Join local business organizations to network with other business owners and get your name out there. In the advertising business, relationships, visibility and creativity are the keys to getting your first account.



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